{"id":982,"date":"2012-02-15T19:00:57","date_gmt":"2012-02-16T00:00:57","guid":{"rendered":"http:\/\/www.carouselandrockinghorses.com\/blog\/?p=982"},"modified":"2012-02-15T21:26:30","modified_gmt":"2012-02-16T02:26:30","slug":"social-media-for-artists","status":"publish","type":"post","link":"https:\/\/www.carouselandrockinghorses.com\/blog\/social-media-for-artists\/","title":{"rendered":"Social Media for Artists"},"content":{"rendered":"<div>As an artist one of the most useful things we can do for our art career is be visible on social media. Unfortunately, the phrase \u201csocial media\u201d can have some scary connotations, especially for those of who aren\u2019t tech savvy. But social media does not have to be scary, and once you take the fear out of it, you can see how helpful social media can really be.There are dozens of social media networks out there that can be useful for artists, but we are only going to talk about three of them.<\/p>\n<p>The first is one you\u2019ve undoubtably heard about: <strong>Twitter<\/strong>.<\/p>\n<p>Launched in 2006, Twitter did not start gaining significant amounts of traction until a couple years ago. Now seemingly everybody is on it. Twitter is a free service that allows people to communicate in under 140 characters.<\/p>\n<p>There is a misconception that Twitter is only useful to let people know what you\u2019re doing, but there\u2019s so much more to it. Using Twitter you can send announcements, engage followers, and even tell jokes.<\/p>\n<p>If you\u2019re over-worked and under-rested like I am, then you might find services like HootSuite useful. HootSuite is a website that allows you to manage and schedule Tweets in advance. It\u2019s a great way to make sure you don\u2019t forget to tweet about your upcoming exhibit!<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-983\" title=\"hootsuite\" src=\"https:\/\/www.carouselandrockinghorses.com\/blog\/wp-content\/uploads\/2012\/02\/hootsuite.jpg\" alt=\"\" width=\"662\" height=\"394\" srcset=\"https:\/\/www.carouselandrockinghorses.com\/blog\/wp-content\/uploads\/2012\/02\/hootsuite.jpg 662w, https:\/\/www.carouselandrockinghorses.com\/blog\/wp-content\/uploads\/2012\/02\/hootsuite-300x178.jpg 300w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><br \/>\nBut Twitter is useless if you don\u2019t know what to tweet. \u00a0If you\u2019re using Twitter for marketing, it\u2019s a good idea to use the 80\/20 ratio: 80% social, 20% promotion. Here are some ideas for things you can tweet about besides yourself:<strong><strong><\/strong><\/strong><\/p>\n<\/div>\n<div>\n<ul>\n<li>upcoming museum exhibits<\/li>\n<li>a piece by another artist<\/li>\n<li>quotes from famous artists<\/li>\n<li>something that inspires you to create art<\/li>\n<li>music you listen to when making art<\/li>\n<li>art events in your locale<\/li>\n<li>an awesome deal on supplies<\/li>\n<\/ul>\n<\/div>\n<div><strong id=\"internal-source-marker_0.3937737781088799\"><\/strong>Next up on our list of social networks is <strong>Facebook<\/strong>.<\/div>\n<p>Everybody and their Mom is on Facebook these days, and why shouldn\u2019t they be? It\u2019s a great way to connect to your friends and family. It\u2019s also a great way to market art.<\/p>\n<div>\n<p>You can set up a fan page for your art, which is basically a personal profile, but you can have unlimited fans (you can only have 5,000 friends), insights into your visitors such as languages and locations, and even better: you can set up your page so certain promotions are only available to those who like your page.<\/p>\n<\/div>\n<div><\/div>\n<div>Setting up a fan page is free, and you can do<img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-984\" title=\"facebook_reach\" src=\"https:\/\/www.carouselandrockinghorses.com\/blog\/wp-content\/uploads\/2012\/02\/facebook_reach.jpg\" alt=\"\" width=\"377\" height=\"345\" srcset=\"https:\/\/www.carouselandrockinghorses.com\/blog\/wp-content\/uploads\/2012\/02\/facebook_reach.jpg 377w, https:\/\/www.carouselandrockinghorses.com\/blog\/wp-content\/uploads\/2012\/02\/facebook_reach-300x274.jpg 300w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/>so by scrolling to the bottom of the page and clicking \u201cadvertising.\u201dUsing HootSuite you can schedule updates to your fan page the same time you\u2019re scheduling them to your Twitter account. Thanks to the power of HootSuite you can get more art marketing done in less time! What\u2019s not to love?Your fan page is different than Twitter. On your fan page it is almost expected that everything will be about you, so let loose, but don\u2019t go too crazy. It\u2019s nice to stir things up once in a while with other posts like:<\/div>\n<div>\n<ul>\n<li>spotlighting another artist<\/li>\n<li>starting a discussion about a controversial museum piece<\/li>\n<li>sharing a news article<\/li>\n<li>posting a tutorial video<\/li>\n<\/ul>\n<p>Third on our list of social networks that are useful to artists is one that you may not have heard of: <strong>Pinterest<\/strong>.<\/p>\n<p>Pinterest is new to the social network scene only having launched in 2010, but it\u2019s totally cool, and perfect for those of us who are visual.<\/p>\n<p>When you sign up for a free account you get virtual bulletin boards and you can virtually pin things to them that you\u2019re interested in. A little button that you can install in your browser allows you to pin something to a board with just a click of the mouse instead of logging into the website.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-985\" title=\"pinterest\" src=\"https:\/\/www.carouselandrockinghorses.com\/blog\/wp-content\/uploads\/2012\/02\/pinterest.jpg\" alt=\"\" width=\"536\" height=\"471\" srcset=\"https:\/\/www.carouselandrockinghorses.com\/blog\/wp-content\/uploads\/2012\/02\/pinterest.jpg 536w, https:\/\/www.carouselandrockinghorses.com\/blog\/wp-content\/uploads\/2012\/02\/pinterest-300x263.jpg 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><br \/>\nBoards can be about whatever you want. My boards include \u201cMarketing Wisdom\u201d \u201cProducts I Love\u201d \u201cTravel\u201d \u201cCityscapes\u201d \u201cArt\u201d and \u201cAwesome People.\u201d People can repin something onto one of their boards which in turn helps spread your pin.<\/p>\n<p>You can make a board of your own artwork and your followers will see your newest piece as soon as you pin it there. You don\u2019t have to send out an email blast or ask them to go look at your website. One pin and it\u2019s done.<\/p>\n<p>It should be noted, social media is not like the famous rotisserie oven from late night infomercials: you can\u2019t just set it and forget it. Social media requires regular maintenance to be effective, but if you\u2019re consistent about putting yourself out there, it can do wonders for your career.<\/p>\n<\/div>\n<div><strong><br \/>\n<\/strong><\/div>\n<div><em><span style=\"font-family: Arial;\">Ysmay was a successful transgressive artist before becoming an entrepreneur. As the CEO of MetroSeeker.com (<a href=\"http:\/\/www.metroseeker.com\/\" target=\"_blank\">http:\/\/www.metroseeker.com<\/a>) Ysmay helps people find a city that makes them move. She&#8217;s on Facebook at <a href=\"http:\/\/fb.me\/therealysmay\">http:\/\/fb.me\/therealysmay<\/a><\/span><\/em><\/div>\n<div style=\"float: left; margin-right: 10px;\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-hashtags=\"facebook,pinterest,social+media,twitter\" data-count=\"vertical\" data-url=\"https:\/\/www.carouselandrockinghorses.com\/blog\/social-media-for-artists\/\">Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As an artist one of the most useful things we can do for our art career is be visible on social media. Unfortunately, the phrase \u201csocial media\u201d can have some scary connotations, especially for those of who aren\u2019t tech savvy. But social media does not have to be scary, and once you take the fear [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[123,121,120,122],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media for Artists - Positive Parenting Tips<\/title>\n<meta name=\"description\" content=\"As an artist one of the most useful things we can do for our art career is be visible on social media. 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